Our Journey Thus Far

Strong Women, Empowering Women.

The Shero Life is the first Womens’ Holistic Fitness Community in the UAE, founded in Dubai 2019. Our purpose is to educate and empower women to live their best lives, through high quality coaching and education.

With over 25 years combined in the fitness industry, our founders Jesse Akister and Ray A. Lilani bring a wealth of knowledge and first hand experience into The Shero Life. Their friendship and collaboration began with Generation Strong, a Strength and Fitness Company. Originally Jesse joined the Generation Strong team in 2018 to support in business and product development. In collaboration Ray saw Jesse’s passion for women’s empowerment through fitness, and being a true entrepreneur chose to support in making The Shero Life a reality. (Here's to strong men empowering strong women!)

Our holistic approach to training supports women physically and emotionally using scientifically proven strategies; this is the foundation for our Small Group Personal Training and Online Training.

The Shero Life Events bring together our purpose of education and empowerment with a supportive community to support your growth.

The Shero Card, launched Feb 2022 the first Discount Card for Sustainable Living. 

Welcome to our story.